Recent Posts
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Perplexity AI’s Ad Integration Plan: A Deep Dive into the Risks and Realities
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Perplexity AI’s Ad Integration Plan: A Deep Dive into the Risks and Realities Perplexity AI’s recent pitch deck has ignited a flurry of reactions across the tech and marketing landscapes, with some lauding the ambition and others, quite frankly, questioning the sanity of its proposed advertising model. Let’s break down…
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Why Agencies will Ultimately Need to figure out AI Agents to Survive.
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Why Agencies Will Ultimately Need to Figure Out AI Agents to Survive As a long-time agency person, I’ve experienced firsthand the challenges of working in an environment that’s constantly demanding more for less. I’ve been stretched across too many clients with not enough time, yet each one expects bespoke recommendations,…
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How to Use AI in Marketing?
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Well, there are tons of ways you can use AI in marketing. Marketing is all about getting in front of people, and there are countless places to do that. But what exactly is AI? It’s a lot of things, really, but for this conversation, we’re focusing on generative AI. Generative…